General Motors has officially announced its new subcompact car called the Sonic for the U.S. market. Originally, it was debuted at the Paris Motor Show earlier this year as the Chevrolet Aveo, which will still retain its name for other markets.
The Sonic nameplate will only be used in the North America: United States, Canada and Mexico. Chris Perry, GM’s vice president for Chevrolet U.S. marketing explains the reason:
“The Sonic represents a new beginning for Chevrolet in the small car segment and so we felt it was time to give it a new name. The new car is roomy, stylish and fun to drive, and Sonic is a youthful, energetic name that helps convey what this vehicle is about.”
Whatever the name will be, the Chevrolet Sonic is a welcome addition to the B-segment category, as gasoline prices are starting to climb back up again. More competition means lower prices for the consumers.
[ title=”Press Release”]
All-New Name for All-New U.S. Built Small Car: Chevrolet Sonic
DETROIT – Chevrolet announced today that its all-new, U.S. built small car will be called the Chevrolet Sonic in North America.
“The Sonic represents a new beginning for Chevrolet in the small car segment and so we felt it was time to give it a new name,” said Chris Perry, vice president, Chevrolet U.S. Marketing. “The new car is roomy, stylish and fun to drive, and Sonic is a youthful, energetic name that helps convey what this vehicle is about.”
The small car will carry the Sonic name in Canada, Mexico and the United States. Production of the Sonic begins in 2011 at GM’s Orion Assembly Center in Michigan, which received a $545-million investment in upgrades and retooling, and will help restore approximately 1,000 jobs in the metropolitan Detroit area.
The vehicle will continue to be called Aveo in other parts of the world, where it will be sold in more than 50 countries.