Subaru’s first hybrid car to enter U.S. market in 2013


Subaru will be entering the hybrid car arena in 2012. It has announced plans to launch its first gasoline-engine hybrid car in 2012, but it has not officially revealed which regions it would market in.

It is likely that the new hybrid model will be based on Toyota’s hybrid system since it has close relationship with. Having said that, Subaru is keeping on a close lid about it. We can only speculate that the initial implementation of a hybrid system will be either on the Legacy or Impreza.

“We’re going to need something at some point, even (only) to say we have it because that enhances our brand image in the market,” Tom Doll, chief operating officer of Subaru of America, told Reuters in an interview at the Detroit auto show on Monday.

Reuters reports that the first Subaru hybrid car will make its debut in the U.S. by 2013.

Source: Reuter