2011 Mazda MX-5 Miata Special Edition to celebrate the 900,000 milestone

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To mark the 900,000 units of the Mazda MX-5 Miata sold, Mazda is celebrating the milestone with the introduction of the 2011 Mazda MX-5 Miata Special Edition. The fully loaded power retractable hard top will be in limited production to just only 750 units.

For looks, the 2011 Mazda MX-5 Special Edition features with a new Sparkling Black Mica or Dolphind Gray Mica paint job with 17-inch shiny alloy wheels. As for the interior, it comes with gray leather upholstery with gray top-stitching and sporty aluminum pedals.

Mazda also beefed up the performance of the MX-5 Special Edition a bit by adding the Suspension Package with Bilstein shocks, a limited-slip differential and sport-tuned dampers. And in the powertrain department, the two seater Mazda MX-5 Special Edition is powered by a 2.0-liter four-cylinder engine producing 167 horsepower and 140 lb-feet of torque in a six-speed manual transmission, while 158 horsepower when equipped with a six-speed automatic transmission.

With a retractable hard top, the 2011 Mazda MX-5 Special Edition is considered light, which weighs in between 2,593 to 2,619 pounds. The 2011 Mazda MX-5d Miata Special Edition comes  the Premium Package as standard, which includes a Bluetooth hands-free phone system, SIRIUS Satellite Radio, Xenon headlights, Dynamic Stability Control with a Traction Control System, an anti-theft alarm and the Mazda Advanced Keyless Entry and Start System.

The 2011 Mazda MX-5 Miata will be made exclusively for North America, and with prices starting at around $30,925 for the manual transmission model or $31,525 for the six-speed automatic transmission.

[ title=”Press Release”]

MAZDA UNVEILS MX-5 MIATA SPECIAL EDITION AT CHICAGO AUTO SHOW
Limited-run model conveys luxurious side of the world’s most-beloved two-seat roadster

CHICAGO (February 9, 2011) – On the heels of its recent milestone announcement of 900,000 MX-5 Miatas being produced, Mazda North American Operations (MNAO) today unveiled the 2011 MX-5 Miata Special Edition, a limited-run model of only 750 units. The Special Edition continues the MX-5’s history of being a dynamically-engineered, enthusiast-approved roadster whose price doesn’t discriminate and whose luxuries are not stripped.

Special Edition-exclusive interior touches include gray door trim and heated leather seats with gray stitching, a black leather-wrapped parking brake and steering wheel with contrasting gray stitching, chrome treatments to the air vents and instrument cluster as well as aluminum pedals (6MT only). Special Edition models are only available in Sparkling Black Mica or Dolphin Gray Mica, two new MX-5 colors, and are packaged with 17-inch Bright Finish aluminum alloy wheels.

The MX-5 traditionally has appealed to higher income households as its purchase reason is not as the practical daily driver but as the additional “fun” car, such as for those long, winding road-hunting weekends. Originally available in three trim levels – Sport, Touring and Grand Touring – the Special Edition is based off of a fully-equipped Grand Touring model but is only available with the industry-leading, easy-to-use Power Retractable Hard Top (PRHT).

Popular in both warm and winter climates, PRHT models go from rain-deflector to sun-worshipper in 12 seconds – with trunk space to boot – and outsell soft tops 4:1 worldwide. In the United States, there also is no lack of interest for premium accessories as 70 percent of Grand Touring models sold are PRHT-equipped, of which 50 percent are optioned with the Premium Package. The Premium Package is standard on the Special Edition and includes a Bluetooth® hands-free phone system, SIRIUS® Satellite Radio with a six-month complimentary subscription, Xenon headlights, Dynamic Stability Control (DSC) with a Traction Control System (TCS), an anti-theft alarm and the Mazda Advanced Keyless Entry and Start System.

It is no secret that on any given weekend more Mazdas and Mazda-powered vehicles are road-raced than any other brand. Performance and tuning are dynamically engineered into every Mazda and the MX-5 Miata Special Edition retains its sports car soul but with a few niceties not meant for the bumper-to-bumper love taps of the track.

The Suspension Package, optional on Touring and Grand Touring models, is made standard with the Special Edition and includes Bilstein® shocks, a limited slip differential (LSD) and a sport-tuned suspension. Both the six-speed manual transmission with short-throw shifter and six-speed Sport automatic with steering-wheel-mounted paddle shifters are available to enjoy the 167-horsepower, 140 lb-ft of torque 2.0-liter four-cylinder engine (158 horsepower with the 6AT). At only 2,593 pounds (2,619 pounds for the 6AT), the MX-5’s nearly 50:50 weight distribution, combined with its track-proven suspension and responsive power, mean the rear-wheel drive sports car is a lightweight only in terms of size, not road prowess.

The 2011 MX-5 Miata Special Edition starts at $30,925 for the manual transmission, and $31,525 when equipped with the six-speed Sport AT automatic.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

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