2012 VW Beetle tries to be more masculine

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The 2012 VW Beetle just arrived, and after much anticipation and spy photos, it looks only slightly off from previous model with a little bit of masculinity. Volkswagen is aiming the 2012 VW Beetle towards male buyers, and its new design direction is ‘less flower and more power’ for this car.

Volkswagen also tried to bring back the iconic characteristics of Beetle, such as affordable, tough, and fun to drive. To accomplish that, VW designers had to throw everything from the current Beetle design out the window, and go back to original drawing box for vintage design cues. The result is a new sleeker and fuel-efficient 2012 VW Beetle, which is 5.9 inches longer and 3.2 inches wider to give accommodate a wider track. Noticeably, we see a longer, protruding hood and with a less rakish windshield that is more closely to the driver.

According to VW head designer Klaush Bischoff, “the masculine feeling we wanted to achieve is based on really big wheels.” But what really makes the 2012 VW Beetle more masculine is its new three engine options, which include a 170-hp 2.5-liter five-cylinder gasoline engine, a 140-hp 2.0-liter TDI diesel engine, and a whopping 200-hp 2.0-liter four-cylinder turbo gasoline engine.

The 2012 Volkswagen Beetle will go on sale in September or October, and word on the pricing yet, but VW promises that it will be competive with other cars in its segment. Meanwhile, enjoy its debut video below.