2012 Scion iQ will start at $15,995 in U.S.

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Scion just made the media introduction of the new 2012 Scion iQ, and it will have a starting price of $15,995 (including destination charges) when it arrives in the U.S. this fall with the West Coast getting the first shipment in October. 

If you have been followed the Scion iQ news, it is no mystery; it is simply a rebadged Toyota iQ currently found in the U.K. The 2012 Scion iQ is powered by a 1.3-liter engine producing 90 horsepower, and it mated to a Continuously Variable Transmission (CVT). No official word on the mileage yet, but we should expect it to be in high 30s mpg, which is reasonable but that not all that great compared the to $15,500 Fiat 500 and the $14,730 Mazda2.

The 2012 Scion iQ has functional “3+1” seating, which deems to be the world’s smallest four-passenger car. With the driver’s and front-passenger’s seats being slightly off set, this innovative seating arrangement allows for one adult behind the front passenger and a child, small package, or pet behind the driver.

As for amenities, the 2012 Scion iQ comes with standard a stereo includes Pandora integration while a navigation system will be available as an option or for higher end models. Like all Scion models, accessories and upgrades for the iQ can be accessed through the Scion store. In addition, the 2012 Scion iQ comes standard with 10 SRS airbags.

“Scion prides itself on being an innovative brand with a lineup of iconic vehicles that set automotive trends,” said Jack Hollis, vice president of Scion. “The iQ will define the premium micro-subcompact segment as the choice for new urbanites who want clever transportation without a sacrifice in style or new features.”

In addition to the initial launch in October for the West Coast region, the 2012 Scion iQ’s launches will followed by southern states in January, then the East Coast and, finally, the Midwest. Final verdict, in price comparison along with features and utility, the 2012 Scion iQ is a bit more expensive than the $15,500 Fiat 500 and the $14,730 Mazda2.