Aston Martin is planning for another shot at the crossover/SUV market, it is expanding its lineup by introducing the new Aston Martin Lagonda crossover. We know that the Lagonda crossover concept is in the works for quite a while, but today, Aston Martin has officially just announced that it will producing the Lagonda crossover that we was debuted at the 2009 Geneva Motor Show.
Before we are going int the details, here is a bit history of the Aston Martin Lagonda crossover resurrection. The Aston Martin Lagonda crossover was first revived in 1993 at the Geneva Motor Show, but it received negative reviews at the show such that Aston Martin had to ditch the crossover concept. Then it was revised and debuted again at the 2008 Geneva Motor, which it got an “OK” review. But since it was well received at the 2009 Geneva Motor Show, Aston Martin now decided to produce it.
Aston Martin had been looking for a partner to build the Lagonda crossover, and it chose Mercedes-Benz due to its experience in building crossover vehicles. According to an unnamed source from Mercedes-Benz, the latest Aston Martin Lagonda crossover will be based on the latest W166 M-Class platform. The style of the Aston Martin Lagonda crossover is still a bit odd looking, especially the rear end. We are not sure if it is a car or crossover. Aston Martin has really blurred that distinction. The Aston Martin Lagonda will be built as a four-door and four-seat crossover. And it will have four-wheel drive to tackle the tough terrains for places like China and Russia, where where off-road is very common due to the road infrastructure in both countries are still lacking considerably.
The Mercedes-Benz M-Class will also be based on a “slightly longer” version of the W166 platform, and Aston Martin will too be using the longer platform for the Lagonda SUV as well. Just like the Mercedes-Benz AMG version of the W166 ML, the Aston Martin Lagonda crossover will use a 5.5L twin-turbocharged V8 engine producing 515 horsepower and 516 lb-ft of torque.
Initially, the Aston Martin Lagonda crossover will be marketed in China and Russia in 2013. And if it does well, Aston Martin plans to expand to other countries as well. According to Aston boss Ulrich Bez, the pricing range of the Lagonda crossover will be from £100,000-300,000, which places it in the same range as other exotic supercars. (July 24, 2011)
Update: May 18, 2012 – China’s demand pushes production of Aston Martin Lagonda
Aston Martin has been hasitating building the Lagonda crossover due marginal market demand, but China’s demand for such a crossover could push Aston Martin to deliver it to the mainland. According to AutoCar, demands from emerging markets such as China, Middle East and Russia are pushing automakers to built this type of exotic luxury cars. And already, Maserati, Lamborghini, and Bentley are all entering this lucrative market. So it looks like that the Lagonda project will be back on the drawing board again.