Chrysler is owned by Fiat, and it can do pretty much anything to it. With that, Fiat is transferring the Dodge Grand Caravan to its company’s side. As we all know, the Dodge Grand Caravan is the bread-and-butter of the Chrysler Group, and if this is going to happen, we may be seeing the end of the Dodge people carrier.
According to Automotive News, Chrysler Group will delete the Dodge Grand Caravan from its vehicle lineup sometime in 2013. Fiat will take over vehicle and slap its own badge on just as the Dodge Journey. But don’t fret just yet, Chrysler still has the Chrysler Town & Country left, and it will compete in the mini-van segment.
Actually, we shouldn’t blame Fiat for the heavy-handed. The plan to eliminate dealership duplication was started by the previous owner, Cerberus Capital Management, and Fiat is just carrying out the sensible directive. In addition to the deletion of the Dodge Grand Caravan, the Dodge Avenger will be deleted from the Chrysler Group’s list as well.
“We cannot have the same type of vehicle in the showroom because the consumer is not stupid,” Marchionne said. “We’re not going to create the confusion and conflict in the showroom.”
Fiat plans to have the Grand Caravan and Avenger be replaced by a single future Dodge crossover. In addition, the next-generation Town & Country will be available in 2014 as well.
Source: Automotive News