Fiesta momentum continues with 6,000 reservations already booked so far before its launch this summer. All 50 states are represented in reservations with interest from both Ford and non-Ford customers; 51 percent of Fiesta reservations are from non-Ford customers. Customers can place their order for a 2011 Ford Fiesta through their local Ford dealer beginning on Monday, Feb. 15. The new 2011 Ford Fiesta is projected to deliver best-in-class highway fuel economy of 40 mpg and will offer 15 class-exclusive technologies.
The Fiesta Reservations program lets consumers build, price and reserve a 2011 Ford Fiesta, while giving them a VIP experience in conjunction with Ford dealers. Orders can be placed starting Monday, when customers with a reservation will receive communication from their personal Reservations consultant to assist in meeting with their dealer and place their order.
