2011 Ford Edge new bold and vibrant design


Ford’s popular Edge midsize crossover has been redesigned in the 2011 model year with more bold, vibrant exterior design, which includes an all-new hood, front fenders, front fascia, grille, headlamps and taillamps. Additionally, new 18- and 20-inch wheels are available with new class-exclusive 22-inch wheels in the Edge Sport. Key features in the interior includes MyFord Touch driver connect technology, Blind Spot Information System (BLIS), MyKey and Adaptive Cruise Control.

The designers of the 2011 Ford Edge decided to throw customers of this popular midsize crossover a curve. A few curves, actually. The 2011 Ford Edge abandons straight lines in favor of a more flowing, harmonious design to make an immediate and lasting statement about what this unique vehicle stands for and offers: style and technology in a compelling package.

“Everything about the 2011 Ford Edge is bolder and more flowing,” said Hak Soo Ha, exterior design manager. “All of the new lines are more expressive, which very much defines our Edge customers.”

Increased presence is announced through a bolder grille and a chin spoiler that appears more crafted. The A-pillar flows into the hood, which adds subtle undulations to create a heightened sculptural quality. The flowing, wrapping lines emphasize both the front end and the new wheel lineup, which includes 18- and 20-inch wheels.

“The goal of the newly designed wheels is to make them more organic and less chiseled and straight in appearance,” said Ha. “The new treatment ties very nicely to the look of the front end.”

The new Edge Sport features class-exclusive 22-inch polished aluminum wheels with Tuxedo Black spoke accents, and other unique styling cues, including a Tuxedo Black grille, smoked headlamp and taillamp treatment, body-color rocker moldings, oval chrome exhaust tips, body-color door cladding and revised body-color lower front and rear fascias.

High-tech look from front to back
Craftsmanship and attention to detail is apparent in the treatment of the headlamps and auxiliary lamps. The headlamps are no longer simply encased among the hood, fender and fascia. Instead, the execution allows a more floating, less encapsulated appearance. The LED auxiliary lamps are vertical rather than a rudimentary square or round shape, adding to the technical appearance of the front end.

The harmonious design is carried through to the rear fascia. The taillamps also are executed with style and technology to create a more modern, almost jewel-like appearance. Key to the execution is a secondary inner lens with a unique floating shape combined with unconventional reflective pieces. Larger, 4-inch bright exhaust tips and a two-piece liftgate appliqué round out the new exterior enhancements at the rear.

“Technology is one of the dominant themes of the 2011 Edge, so we wanted to express that throughout the exterior,” said Ha.