Despite of a economic slump, Hyundai Motor America sales increased in the last quarter of this year. It maintains a positive attitude in entering last quarter of 2009. This success has to do with its business model that sweeping the nation, which Ford and a few other companies are catching on. Hyundai’s business model is selling reliable and affordable cars with long term guarantee on its cars. Not only that, Hyundai came up with great ideas such as cash back for loyal customers and even make payment on your cars for the first couple of months if you lost your job and couldn’t afford the payment. And if you finally could not make a payment on your car, Hyundai will get gladly take it back and you will not get a bad credit on your record. Now that is a peace of mind you won’t find anywhere else these days.
[Source: Hyundai USA]
HYUNDAI MOMENTUM CAPTURED IN NEW AD CAMPAIGN
FOUNTAIN VALLEY, Calif., 10/09/2009
Hyundai Motor America enters Q4 2009 riding a wave of positive news, industry accolades and increased sales despite a persistent economic slump and challenging sales environment.  The company’s latest advertising campaign, titled “Momentum,” puts an exclamation point on a year of consistently positive news from Hyundai, including 2009 North American Car of the Year honors for Genesis sedan, ranking number one among non-premium brands in the J.D. Power Initial Quality Study, and launching one of the industry’s most influential incentive programs, Hyundai Assurance.
The campaign directs viewers to www.HyundaiMomentum.com, which features recent news stories focused on new models, corporate initiatives and global success. Hyundai plans to add more articles and enhance search functionality over time, maintaining the site as a one-stop shop for consumers interested in reading what media has to say about Hyundai.
“We have been receiving a lot of accolades, awards and positive reinforcement from the press and consumers. And shoppers are noticing this. We needed to find a way to harness this momentum and offer it up in a way that is easy for the consumer to access and understand,” said Chris Perry, director of marketing communications, Hyundai Motor America. “Hyundai Momentum addresses that curiosity, and gives consumers a destination to satisfy it.”
Hyundai Momentum broke on October 1 with online advertising, followed by broadcast spots October 4 during NFL games. The campaign is slated to run through November. Ad creative, which includes five unique TV spots and a variety of online ads, was developed by Innocean Worldwide Americas.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 790 dealerships nationwide.
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