All good things must come to an end somewhere. Even though the current retro-styled Mustang had a good run, it must make way to a new emerging class of new customers, and that is the Generation-Y folks. Yup, the ones who are well versed with the Internet and the social media. According to Ford sources, the new 2015 Mustang will be similar to the Evos Concept. [April 19th, 2012]
While the current Mustang enthusiasts will probably hate the idea and can’t picture the Mustang as something like the Evos Concept, but the Generation-Y folks beg the differ. You see, Ford has been losing its sales to the more hip Camaro. The company has reported the Mustang’s sales have dropped from 166,530 in 2006 to 70,438 last year. That is a significant change. It is showing that certain Mustang buyers (baby boomers) have been maxed out. What’s left now is a new emerging class of buyers, but this group is more trendy and into high-tech stuff. They don’t like the old and retro look; they like stuff that is flashy and freshly made.
And here we are at a cross road again for the Mustang. Is it better to be safe and stick with the old customers or take more risk by catering to new buyers? It seems like Ford has doing its research well, from the population statistics, the Generation-Y ( born between 1980-1999) is growing strong, with 80 million people in the U.S. That’s almost one third of the U.S. population, and not counting elsewhere in the world.
So, in order to sustain the Mustang growth, it makes sense for Ford to shift the Mustang design to cater the Generation-Y. The old buyers will hate the new 2015 Mustang, but the new buyers will love it. All and all, we would love see the new change as well. With any successful product, it is inevitable that something futuristic looking lies ahead. Who knows, we may have a full-electric Mustang in 2015.
Here is a few rendering photos of what the 2015 Ford Mustang would look like. Insideline has just shown us a few renderings, and from the looks, the 2015 Ford Mustang is smaller and agile, which means less heavy as well. Besides the change in the sheet metal, Fords plans to get rid of the current live rear axle and replace it with an independent suspension system. As for the powertrain, there will be a turbocharged four-cylinder engine available along with the V6 and V8 engines. We expect to see the 50th Anniversary Ford Mustang at the 2014 New York Auto Show. It will be a long wait, but well worth it when 2015 Ford Mustang arrives.
Source: Wall Street Journal, InsideLine