Cadillac plans to open distribution center in Europe

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Cadillac plans to open a distribution center in Europe, and it will be called Cadillac Europe as a newly created organization. Cadillac Europe will be established to manage import, distribution and marketing of a selected range of Cadillac models specified for the European markets, especially for the CTS Coupe, CTS-V Coupe, new SRX and CTS Sport Wagon. The vehicles will be retailed through a fully authorized Cadillac sales and service network in key European markets.

According to Bryan Nesbitt, Cadillac general manager, ¬†“Europe is an important market for Cadillac. Re-establishing distribution of our premium offerings is good news for those who seek import exclusiveness.”¬†Cadillac for the first time at the Geneva Motor Show presents the CTS Coupe, which is set the stepping stone for this venture.