Cadillac plans to open a distribution center in Europe, and it will be called Cadillac Europe as a newly created organization. Cadillac Europe will be established to manage import, distribution and marketing of a selected range of Cadillac models specified for the European markets, especially for the CTS Coupe, CTS-V Coupe, new SRX and CTS Sport Wagon. The vehicles will be retailed through a fully authorized Cadillac sales and service network in key European markets.
According to Bryan Nesbitt, Cadillac general manager, “Europe is an important market for Cadillac. Re-establishing distribution of our premium offerings is good news for those who seek import exclusiveness.” Cadillac for the first time at the Geneva Motor Show presents the CTS Coupe, which is set the stepping stone for this venture.