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For the first time since a long time of 28 years, Buick is making a come back and is on the front cover of Motor Trend magazine April 2010 edition. It features two Buick; a drive review of the new 2011 Regal called “International Rescue” and “Trading Places,” a comparison of the 2010 LaCrosse and the 2010 Lexus ES350, in which LaCrosse emerges the winner.
Is this an endorsement stunt? With the new edgy, stunning designs of the Buick and LaCrosse, we think not. The new Buick and LaCrosse look like to be exciting cars for this year. No more as being branded as boring cars for the elder.
DETROIT – For the first time in 28 years, Buick dominates the cover of Motor Trend magazine, along with a headline declaring “Buick is Back!” The April issue of the premier automotive publication features photos of the Buick LaCrosse, Regal Turbo and Regal GS Concept and touts the growing momentum behind Buick.
The April 2010 edition of the magazine includes two Buick features; a drive review of the new 2011 Regal called “International Rescue” and “Trading Places,” a comparison of the 2010 LaCrosse and the 2010 Lexus ES350, in which LaCrosse emerges the winner. The Century T-Type was the last Buick to grace cover of Motor Trend in August of 1982. The April issue of Motor Trend is now available on newsstands.
“We are thrilled to be honored with the placement of Buick models on the cover of Motor Trend,” said John Schwegman, U.S. marketing vice president, Buick GMC. “The declaration that ‘Buick is Back’ attests to the transformation of the Buick brand and the buzz building for the LaCrosse and Regal. It shows that we are introducing cars that merit the attention of auto enthusiasts, including the editors of Motor Trend.”
In his review of the 2011 Regal, Motor Trend Editor-in-Chief Angus Mackenzie says the Regal “is the first Buick in history with internationally chic sheetmetal and sophisticated road manners to match,” and that it “is truly likely to appeal to young, affluent, trend-setting import buyers.”
Available in dealerships this spring, the Regal is the next chapter in Buick’s transformation. The vehicle features a dynamic driving experience with a standard 2.4L Ecotec direct injected engine rated at an estimated 182 horsepower (136 kW). Also available later this year is the 2.0L Ecotec turbocharged and direct injected engine rated at an estimated 220 horsepower (164 kW). Customers will also experience many advanced personal technologies, making it a premium sport sedan without the premium price. Pricing for the Regal starts at $26,995.
The LaCrosse, a luxury sedan completely redesigned for 2010, continues to attract buyers to Buick and the 2010 model is selling three times faster than its predecessor. The car has been praised for its exterior styling and luxurious interior and features a suite of advanced personal technologies and safety features that rate among the best in the industry. In addition to two fuel-saving V-6 engines, a new fuel-efficient, direct inject Ecotec 2.4L four-cylinder engine will be available with the LaCrosse CX model this spring. LaCrosse will be the only sedan in its segment with an available four cylinder engine.
Buick is in the midst of a transformation that started with the Enclave luxury crossover and continues with the completely redesigned LaCrosse luxury sedan and Regal sport sedan. Buick is emerging as a modern, premium brand with vehicles characterized by sculpted designs, personal technologies, luxurious interiors and responsive performance. Future new sedans and crossovers are planned and will continue to expand Buick’s portfolio both in North America and China. More information can be found at www.buick.com.