Chrysler is launching the new 2013 Chrysler 300 Motown Edition sedan to pay “tribute to the Motor City’s resurgence and determination through Detroit-born style and world class ingenuity.” That means there are more blinks to meet the funky Motown look, which is kind of reminding you of the 70’s Cadillac. The 2013 Chrysler 300 Motown Edition will debut next month at the 2013 North American International Auto Show.
The new commercial for the 2013 Chrysler 300 Motown Edition sedan titled “Who We Are” featuring Motown Records founder Berry Gordy. Like we mentioned earlier, it’s going to be a lot of chrome. The Chrysler 300 Motown Edition comes with a chrome grill, chrome rear fascia accents, chrome mirror caps, chrome door handles, classic 20-inch polish aluminum wheels, and “Motown” badges. The Chrysler 300 Motown Edition sedan is available in five exterior colors: Bright White, Gloss Black, Deep Cherry Red and a new Jazz Blue.
“Berry Gordy is a true inspiration and has paved the way to signify the sound and the drive that reflects the spirit of Detroit and the people who live in it,” commented Olivier Francois, Chrysler’s Chief Marketing Officer. “It is a privilege to have such a legendary icon partner with the Chrysler brand and the 300 Motown Edition.”
As for the interior, the 2013 Chrysler 300 Motown Edition sedan is donned in Pearl White Nappa leather seats with black piping and accent stripes. New Piano Black trims along with Black Olive Ash wood trim and satin silver finished accents are now on the center stack, instrument panel, steering wheel, gauge cluster and door panel elements. In addition, Chrysler also throws in 100 tracks from the original Motown recording artists into the Uconnect 8.4 infotainment system’s SD card reader.
The 2013 Chrysler 300 Motown is scheduled to arrive at dealerships this spring, with an MSRP of $32,995, plus a $995 destination charge. It is equipped with a 292-hp 3.6-liter V6 engine mated to an 8-speed automatic transmission. Check out the video below.