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Since the introduction of the new all-electric Ford Focus EV, Ford hasn’t got the sales number it had expected to outdone the competitors such as the Nissan Leaf. Ford has only managed to sell a paltry 685 of the 1,627 Focus EV hatchbacks it built last year. The trouble with the Ford Focus EV is its steep introduction price at $39,995 compared to the Nissan Leaf at $28,270. As a result, Ford is offering massive incentives to lure in more buyers.
Even with the reduced price of $37,995 for the Ford Focus EV, it is still steep. Or you could try the $10,750 off of a three-year lease. Customers have a choice of taking the $2,000 cash discount or opt for a 1.9-percent financing through Ford Motor Credit. Plus you can factor the government incentives to further reduce the price, but you would have to fork down the initial cash first.
If you are the first buyer on an electric vehicle, we think it is easier to lease instead. You can get your hands on Ford Focus EV for $285 per month with $930 due at signing on a 36-month lease with 10,500 miles per year.