Ford has been working behind the scene to design its future truck concept, and now the company has unveiled its latest version called the Ford Atlas Concept pickup truck. The latest truck concept showcases a whole new design, capability, fuel efficiency and smart technologies that will define the future of Ford’s pickup trucks.
The latest Ford Atlas Concept pickup truck is designed with customers’ input throughout the years. The result is a toughly built pickup truck with prominent wheel arches, a wide stance and chiseled grille.
“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”
The current Ecoboost engines have taken Ford trucks into a well fuel-efficient territory, and it will continue on for the Ford Atlas Concept pickup truck as well. We can also expect innovative design integrates capability and smart technologies into this futuristic concept pickup truck.
“We wanted the concept to reflect how Ford trucks help customers in both their worlds – professionally and personally,” said J Mays, Ford group vice president and chief creative officer. “Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”
While the Ford Atlas Concept pickup truck is designed to look tough, it has truck functionality as well, such as multiple tie-down points are integrated within the cargo box walls and load floor, and 110-volt electrical outlets in the cargo box to charge power tools. In addition, an integrated roof carrying system and hidden extendable ramps for a variety of mobile jobs.