After the deceased of the Ford Ranger in the U.S. a year ago, Ford executives are trying to make a case with the board members to bring back the compact pickup truck to the States. Currently, the Ford F-150 pickup truck is enough to handle the everyday work jobs, but the company wanted a smaller capacity truck for fuel economy purposes.
Car and Drivers reports that Ford is seriously looking for a replacement of the Ranger pickup, but need a version so that it doesn’t compete with the Ford F-150. According to Doug Scott, marketing manager for Ford Trucks, he said that a pickup vehicle with a payload capacity of around 1,000 pounds and a towing capacity of 3,000 pounds would be “a dramatic reduction in fuel consumption.” In addition, this new compact pickup truck’s price has be lowered of that the F-150, which means a cheaper design such as a unibody structure to help reduce the production cost.
At the final drawing, the new replacement of the Ford Ranger pickup truck will be a smaller utility vehicle, lower in price, capability and fuel economy. It is a challenging task to make a business case for, but the company is working on it. We are crossing our fingers on this one.