2011 Hyundai Equus arrives at U.S. shoreline

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Hyundai today announced the arrival of its new luxury flagship, the 2011 Hyundai Equus, at the 2010 New York Auto Show. From the look of the Hyundai Equus, if you were far away, it is hard to tell if it’s a Lexus LS or Meredes-Benz E-Class. Whichever one it is, Hyundai doesn’t hide about of taking design cues from it. First the Genesis sedan, now the Hyundai Equus is planning to take on the big guns like Mercedes-Benz, BMW and Lexus. Can it? From the looks, we think so.

According to Hyundai’s president and CEO,

Equus takes Hyundai’s formula for intelligent luxury to a new level,” said John Krafcik, president and CEO, Hyundai Motor America. “We’ve applied the lessons in engineering excellence we’ve learned with Genesis to the Equus, while adding a new level of customer experience that will further differentiate our take on luxury from the traditional premium brands.”

The 4,376-lb Hyundai Equus is powered by the 4.6-liter Tau V8 engine that produces 385 horsepower and 333 lb-ft of torque on premium gasoline. The Tau V8 engine also has Dual CVVT (Continous Variable Valve Timing) and Variable Induction System with 4 valves per cylinder. Power is transferred through the ZF six-speed electronic and Shiftronic manual shift mode transmission.

To provide a luxurious, smooth ride, the Hyundai Equus is suspended on electronically controlled air springs with multi-link stabilizer bars for the front and rear. Also, the standard 19-inch chrome alloy wheel and tire package with staggered width (P245/45R19 front P275/40R19 rear) tires to further enhance stability and ride quality.

Inside the Hyundai Equus, you will find many technological amenities found in luxury sedan today, including the Driver Information System (DIS) provides navigation, XM Satellite Radio, HD Radio technology, hands-free Bluetooth telephone system and much more. Best of all, you won’t need an aftermarket receiver deck because the Hyundai Equus also offers the Lexicon audio system, which includes a 13-channel digital amplifier and 17 speakers producing 608 watts of sound.

As for fuel economy, like most luxury sedans, the Hyundai Equus almost considers as a gas-guzzler under the U.S. government label (below 18 mpg combined fuel economy). It does 16 mpg in the city and 24 mpg on the highway with a combined fuel economy of 19 mpg.

The Hyundai Equus will launch with a starting price in the mid $50,000 range, which is about $10,000 cheaper than most luxury sedans’ starting prices.