Ford Fiesta becomes top-selling brand in Europe


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Ford is making great progress in both America and Europe with North America sales up by 37 percent in the first quarter, and now in Europe, it is the No.1 automaker in Europe for the month of March with a sales volume of 192,500. Ford is currently Europe’s No.2 best auto seller in terms of volume. That’s good news for Ford in both sides of the pond.

The big push for Ford’s sales dominance in Europe is the new Ford Fiesta, which 68,000 units were sold to give the company’s 192,500 sales for the month, up 28.6 percent versus last March. The Fiesta appears to be picking up sales momentum in Europe, even after finishing 2009 as the second highest-selling vehicle in Europe behind the Volkswagen Golf.

“Attaining the No.1 position in the European market for March and being No.2 year-to-date – despite the continuing aggressive discounting we have seen from some competitors – is a great testament to the hard work of the Ford team and especially our dealers across Europe who have done an outstanding job in supporting and satisfying their customers,” said Ingvar Sviggum, Vice President, Marketing, Sales and Service, Ford of Europe.

“Fiesta continues to be an outstanding performer for us with 140,400 sold in Europe during the first three months of the year, and close to 70,000 sold in March alone,” said Roelant de Waard, Vice President, Sales, Ford of Europe. “Globally, we’ve now sold over 750,000 Fiestas since the latest generation model was launched almost 18 months ago.”

Looks like Ford is doing pretty well with the Fiesta, and that it will soon introduce a hybrid/electric version of the Fiesta by 2012.