Saab announces U.S. 9-5 sedan pricing

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5426Saab 9-5 sedan-1″ /Saab-9-5-sedan-1

Saab finally returned to “normal” operation with its grand opening of its new Saab’s North American headquarters in Royal Oak, Michigan. After much toss back and forth, Spyker Cars finally bought Saab for $74 from General Motors.

Today, Saab announced pricing for its new 9-5 sedan for the U.S. market. The new 9-5 sedan lineup with the 2010 Aero sedan starts at $49,990. The all-wheel drive 2.8-liter V6 turbo produces 300 horsepower, and will be its top-of-the-line model. While at the entry-level, the new 2011 model with Saab’s 2.0-liter turbo inline-four will follow thereafter with a starting price tag of around $40,000.

That is some hefty prices for a come-back auto manufacturer. The Saab 9-5 sedan will be a tough sell at those prices in such an overcrowded sedan segment. Lets look at some of the stylish sporty sedans currently in the market: the 2010 Infiniti M37x starts at $48,400 with a quick V6 that produces 330 horsepower, the Cadillac CTS starts at $43,465 with all-wheel drive trim and 3.6-liter V6 that produces about 304 hp. The Mercedes-Benz E350 with 268 hp cost about $48,925 , and lastly, the 2011 BMW 528i will start at $44,500. These are hardcore competitors that the Saab 9-5 sedan has to fight for sale position. Maybe, Saab should rethink its pricing again. It’s still not too late.

All of the Saab 9-5 sedan trims will feature a six-speed automatic gearbox, but only Aero trim comes with paddle shifters.  Saab will also offer a few optional equipment such as heads-up display, lane-departure warning technology, and a Harman-Kardon surround sound stereo.

The Saab 9-5 sedan will go on sale by this July. No word yet on Saab 9-5 SportCombi sedan pricing or availability, but we expect the two-box model to go on sale in about a year.