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Update: 5/17/2010 Hyundai Officially Denies Ram-Based Pickup Truck Rumors
Hyundai denied the rumor through an official statement made from its U.S division.
“Hyundai Motor Co. denies that there are any current plans to bring a pickup truck of any type into the U.S. now or in the foreseeable future,” the company said in its statement.
“Hyundai is not in discussion with Chrysler in regard to a selling a rebadged Chrysler Corp pickup truck, or any other vehicle, in the U.S,” the automaker concluded.
Why be so defensive? We’re guessing the re-badging of another brand doesn’t put up a good image for Hyundai. It would rather copy design cues instead, which it is good doing at for the Hyundai Genesis sedan and coupe.
Hyundai plans to team up with Chrysler to build its first full-size pick truck by using the RAM 1500 truck as its initial jump start platform. Although this is just a rumor but Hyundai has been conducting a focus group research by using a modified RAM 1500 to get a feel of customers’ response. Hyundai has worked in the past with Chrysler in 2008 to come up with its own pick up truck version. Well, that got squashed when gasoline prices took a jump and the economy took a dive.
Now the car business seems to pick up again, Hyundai is touting with the pick-up truck idea again. A spokesperson for HMA told PickupTrucks.com that adding a pickup truck to its portfolio isn’t currently on the company’s radar.
“We never say never about future products we might add,” the spokesman said, “but pickup trucks are not a high priority for us.”
Chrysler Ram truck sales has off 20 percent since today, with this partnership, Hyundai could help Chrysler take advantage to operate its truck manufacturing facility in full capacity.