Mercedes-Benz to expand its C-Class lineup in U.S.


60442010 Mercedes-Benz C-Class-4″ /2010-Mercedes-Benz-C-Class-4

Currently, Mercedes-Benz only has the C-Class in a four-door sedan version available in the U.S. In order to compete with its archive rival BMW, which already offered the coupe, convertible, and station wagon variants of the BMW 3 Series, Mercedes plans expand its C-Class lineup. The 2012 Mercedes-Benz C-Class coupe based on the current C-Class is in the works and may arrive in the U.S. by early 2011. In addition, a brand new design of convertible version 2012 C-Class will be due in 2013.

“If we want to grow, this is the segment that we have to grow — and below it,” said CEO Ernst Lieb. BMW has a 3-series sedan, coupe, convertible and station wagon. So Lieb said Mercedes will have “an opportunity to meet our competitors at their own game.”

“Everybody wants to be Mercedes-Benz,” he said. “They are after us in the S- and E-class segment. With C class, we’re sitting with a four-door sedan and not doing anything else. Now we will go into segments where [competitors] are strong.”

Engines haven’t been chosen for the upcoming Mercedes-Benz C-Class yet, but according to Lieb, the four-cylinders will be available the new C-class variants. Currently, there are no Mercedes-Benz four-cylinder models offered in the United States.