Well, it is officially sooner than we thought. Ford announced today that it is planning to shut down its Mercury production by the fourth quarter of 2010. Its plan to concentrate on the Lincoln brand instead with seven all-new vehicles in the next four years. Nothing more to say about Mercury but to bid farewell. Check out the press release below of plans for the Lincoln brand.
Here is the statement from chairman of the National Automobile Dealers Association (NADA), Ed Tonkin, expressing some concerns regarding Ford’s decision to close out the Mercury brand:
NADA Chairman Ed Tonkin
“It’s a sad day for this 70-year-old marque, and its loss is disappointing for the more than 1,700 dedicated dealers who sell the Mercury brand.
NADA’s concern is that Ford treats each of its Mercury dealers fairly and equitably, especially the 276 of whom sell Lincoln and Mercury exclusively. Another important concern is that Mercury customers be reassured by Ford, and that all warranties will be honored and parts and service will continue to be available.
Ford also needs to move quickly to take into account the millions of dollars that dealers have invested in facilities, equipment, personnel and training. They deserve fair compensation.”