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The ball is rolling to sell 50,000 units of the Fiat 500 in the U.S. through 165 Chrysler dealers. Just last week Sunday, about 400 Chrysler dealers met in Detroit to hear the Fiat’s sales pitch in hope of trying to revitalize their empires again.
The goal of the sales pitch is to get about 200 dealers to start a stand-alone Fiat store. Not only the dealers will to sale the Fiat 500, they will get future Fiat products as well, according to the speeches from Laura Soave (Fiat North America) and Peter Grady (Chrysler fleet manager).
For now, the awarded dealers will have only the Fiat 500 to sell, but Fiat and Alfa Romeo plan to bring more of its cars to the states by 2012. Dealers have until September 22 to apply for a dealership.
The Fiat 500 will be built at Chrysler’s Toluca plant in Mexico. The Fiat 500 Cabrio will follow in 2011, which features a targa-style retractable cloth roof. Both models will be powered by an efficient 1.4-liter four-cylinder MultiAir engine.