Toyota FT-86 will brand as a Scion for U.S. market

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According to The Wall Street Journal, it reports that during a management meeting in Las Vegas, Toyota told dealers in Las Vegas that there will be a production version of the FT-86 badged as a Scion model. What, what? Yes, you heard it right.

To save the struggling Scion brand and to help out the sales of the FT-86, Toyota is doing whatever it takes to make the FT-86 affordable for the masses. There are also rumors that Toyota is also increasing the original entry level price range to around $25,000 U.S., and the likelihood that the Subaru version will only be obtainable in Europe.

Even though the report states the Toyota FT-86 will be badged as a Scion, there is simply no conclusive statement that there is not going to be a Toyota version as well. And if it released as a Toyota the FT86, price may increase also, which will not do well here in the U.S.  As a result, Subaru and Toyota thought that the Scion brand is the best choice to market the FT-86, where it can keep its initial promise of the FT-86 as being an affordable, fun to drive sports car.

The report moreover covered that the Scion FT-86 would certainly make use of a 2.5-liter boxer engine along with the current marketed a 2.0-liter engine. We will certainly to find out more at the 2011 New York Auto Show when the production FT-86 makes its debut.